Year 2022 Industry E-commerce Deliverables Research and insights, Brand strategy, Concept development, Naming, Brand wording, Brand identity, Web design, Digital product, E-commerce, Development, Brand templates, Brand guidelines, Editorial design, Spatial design, Illustration and icons, SoMe content, Credits Photographer: Steffen Lundberg, Pål Barlein, Developer: Vidar Fineide

A unique willpower and strong belief that nothing is impossible have been the driving force behind Dag Otto Lauritzen's remarkable cycling career. It is the same focused effort and driving force that underlies the collaboration and development of a unique brand for the Norwegian cycling legend.